Investire un po’ di tempo, per vedere un video sul personal branding, è un ottimo modo per conoscere di più la materia e nel caso di video in inglese, per mantenere l’esercizio. Quali sono i primi video per iniziare un percorso nel professional branding?
Crea valore per il tuo audience. Crea valore per il tuo network.
Tai Tran ci racconta come costruire un proprio percorso di identità da zero, attraverso la creazione di valore. Il suo è iniziato con una “New Year’s resolution” ovvero con i “buoni propositi di inizio anno” di scrivere un post su Linkedin al giorno.
La frase da ricordare
“Create value for your audience. Create value for your network. Many people see personal branding as numbers’ game. Thinking more people you know, the better will be. I think is more about deepth than width”.
Tai Tran
Named the youngest Forbes 30 Under 30 and LinkedIn Top Voice in Marketing and Advertising, Tai is an experienced storyteller, marketing leader, and entrepreneur. Followed by over 100,000 executives and young professionals, Tai’s work has been widely recognized by Forbes, LinkedIn, Twitter, MarketWatch, and Tech Insider. He previously led digital and content marketing at top Fortune 500 companies, including Apple and Samsung. Tai is currently the Head of Content and Brand at SelfScore. He is an alum of the UC Berkeley Haas School of Business. Tai is the author of the upcoming book, Zero to Infinity.
Non è cosa tu racconti. Ma quello che gli altri pensano di te.
Ann Bastianelli ci ricorda di non cadere nella trappola che il personal branding sia quello che tu racconti agli altri. Il personal branding è esattamente il contrario, ovvero come gli altri vedono te attraverso quello che tu fai.
Ci sono 3 grandi benefit nel costruire un forte personal branding: you lead more, you win more, you gain more.
La frase da ricordare
“You can’t fake your Potato Head”.
Ann Bastianelli
Ann Bastianelli joined the marketing faculty at Indiana University Kelley School of Business following a career that included senior executive roles at Leo Burnett, DowBrands, IKON Office Solutions and Hillenbrand. Among the many facets of her business legacy are award-winning advertising campaigns for McDonald’s Happy Meals, Eggo Waffles, and The Scrubbing Bubbles from Dow Bathroom Cleaner. An author/editor of four books, Ann is CEO of Anthology Consulting, specializing in marketing strategy and executive coaching. A member of Leading Authorities Speaker’s Bureau, Ann has delivered keynote speeches for some of the world’s most admired companies.
Maisie Williams è un’attrice e attivista. Ci ricorda di fare domande e ridere in faccia alle persone che ci rispondono che sono domande stupide. Di essere aperti alla conoscenza e alla comprensione di cosa ci circonda. L’obiettivo è la tutela e la costruzione del talento individuale, non il successo.
La frase da ricordare
“”Talent will carry you further than your 15 minutes of fame”.
Maisie Williams
Margaret Constance Williams, known as Maisie Williams, is an English actress. She made her professional acting debut in 2011 as Arya Stark of Winterfell in the HBO world phenomenon Game of Thrones. Selected among 300 British actresses, she plays the role of a tomboyish young girl from a noble family for which she won numerous awards. Her broad artistic life led her to co-found Daisie, a social media aimed at creative people in the world of arts, fashion, tv, film, photography, music, and literature. The aim of the app is to bring individuals from across industries together, to help foster collaborations with other artists and provide an alternative route into creative industries. Maisie said “Our main goal is to have a community of artists that are collaborating, uploading their work and sharing their projects.. helping others create their careers.”
